What We Do

Digital Marketing Services
Built for Afro Hair Businesses

Twelve specialist services — from missed call recovery to AI voice agents — designed specifically for the challenges and opportunities of Afro hair and Black beauty businesses in the UK. Not adapted from generic salon marketing. Built from scratch for this niche.

12
Specialist services
60s
Speed to lead
Google visibility lift
87%
Fewer missed enquiries
Our Approach

Four Growth Levers — One Focused System

Our twelve services work across four key growth levers specific to Afro hair businesses. Every service we recommend is chosen because it addresses a real, measurable leak in your client acquisition and retention pipeline.

Lever 1: Get Found

Local SEO, Google Business Profile, website design, content marketing, and paid social ads — ensuring the right clients can find you before they find your competitors.

Lever 2: Capture Every Lead

Missed call recovery, AI voice agent, speed-to-lead automation, and online booking integration — so no enquiry goes unanswered, day or night.

Lever 3: Build Trust

Review generation, reputation management, branding support, and culturally-informed content — building the digital credibility that converts browsers into booked clients.

Lever 4: Retain & Rebook

Email and SMS marketing, rebooking automation, loyalty sequences, and re-engagement campaigns — turning one-time visitors into loyal, recurring clients without manual effort.

Complete Service Suite

Everything You Need to Grow Your Bookings

Every service is built around the specific needs of Afro hair and Black beauty businesses — not repurposed from generic salon marketing playbooks.

Local SEO

Dominate local search for Afro hair keywords — "loctician near me," "Afro hair salon [your city]," "box braids [borough]." We optimise your Google Business Profile, build local citations, and target the specific terms your ideal clients search for — terms generic agencies consistently miss.

Most Popular

Missed Call Recovery

Every missed call is a potential lost booking — and most callers who reach voicemail will not try again. Our automated text-back system responds within 60 seconds with a personalised message and direct booking link, capturing enquiries even when you are mid-appointment.

High Impact

AI Voice Agent

A trained AI that answers routine calls 24/7, handles questions about pricing, availability, and services, screens enquiries, and books appointments — all in your brand voice, without requiring anything from you in that moment.

New

Review Generation

A systematic, compliant process for growing your Google, Treatwell, and Facebook reviews. We create automated post-visit sequences that make it easy for satisfied clients to share their experience — building the review profile that converts searchers into bookings.

Social Media Management

Platform-native content creation, scheduling, and community management for Instagram and TikTok — showcasing your craft with content built specifically for how Afro hair audiences discover, trust, and book stylists on these platforms.

Rebooking & Retention

Automated rebooking reminders, loyalty milestones, seasonal promotions, and re-engagement sequences for lapsed clients. A complete retention system that keeps your diary full without manual chasing — running quietly in the background while you focus on your work.

Website Design & Build

Fast, conversion-focused websites built specifically for Afro hair businesses — with online booking integration, portfolio galleries, SEO-ready structure, mobile-first design, and content that speaks authentically to your ideal client.

Google Business Profile

A fully optimised Google Business Profile is the single most important free tool in your digital arsenal. We complete every section, select the right categories, add service menus, write Afro hair keyword-rich descriptions, and post regular updates that signal relevance to Google.

Content Marketing

SEO-optimised blog posts, Google posts, service descriptions, and educational content that builds your authority as an Afro hair specialist — driving organic discovery and reinforcing the trust that converts new visitors into booked clients.

Branding Support

Logo refinement, colour palette, typography guidance, and brand voice documentation that positions your Afro hair business above budget competitors — with an identity that reflects the quality and authenticity of your work.

Analytics & Reporting

Clear monthly reports showing exactly what is working: Google rankings, enquiry volumes, missed call recovery rates, review growth, and booking conversions. No vanity metrics — only the data that tells you whether your investment is paying off.

Deep Dive — Local SEO

Get Found by Afro Hair Clients in Your Area

When someone searches "Afro hair salon near me" or "loctician in [your city]," the three businesses in the Google local pack capture the overwhelming majority of those bookings. If you are not in that pack, you are functionally invisible — regardless of the quality of your work. Our Local SEO methodology is built specifically for Afro hair businesses.

  • Google Business Profile optimisation for Afro-specific keywords and service categories
  • Local citation building across UK hair, beauty, and local business directories
  • On-page SEO for your website — service pages, location pages, and schema markup
  • Competitor analysis — identifying exactly who ranks above you and why
  • Regular Google post publishing to maintain profile activity and signal relevance
  • Monthly ranking reports with clear, jargon-free progress tracking
Get a Free SEO Audit →
Deep Dive — Missed Call Recovery

Never Lose a Booking to a Missed Call Again

The vast majority of callers who reach a voicemail do not call back — they call your nearest competitor instead. With missed call recovery, every missed call triggers an automated, personalised text message within 60 seconds, with a direct link to your booking page.

  • Automatic personalised text-back within 60 seconds of every missed call
  • Custom message written in your salon's brand voice — not a generic template
  • Direct link to your booking page, Fresha, Treatwell, or WhatsApp
  • Two-way SMS conversation handling — no lead left hanging
  • Setup within 48–72 hours of signing up
  • Monthly missed call capture reports showing recovered bookings
Start Capturing Missed Calls →
Deep Dive — AI Voice Agent

Your Salon's 24/7 AI Receptionist

An AI voice agent answers routine calls around the clock — handling questions about pricing, availability, and services — in a natural, warm tone that reflects your brand. It is not a phone tree or a chatbot. It is a trained AI that genuinely handles enquiries, freeing you to focus entirely on delivering exceptional hair results.

  • Trained on your specific services, pricing, policies, and FAQs
  • Answers availability and booking questions 24 hours a day, 7 days a week
  • Handles routine enquiries intelligently — not with a script
  • Escalates complex or sensitive enquiries to you with full context
  • Natural, warm tone that genuinely reflects your brand voice
  • Can be updated as your services, pricing, or policies change
Book an AI Voice Demo →
Deep Dive — Review Generation

Build the Review Profile That Wins Bookings Before You Speak

In the Afro hair community, peer recommendations carry enormous weight. Your Google and Treatwell review profile is word-of-mouth at scale — and a strong, recent profile converts new searchers into booked appointments before a single conversation takes place. Most salons have either too few reviews, or reviews that are months or years old, which signals inactivity to both clients and Google.

  • Automated post-visit review request sequences via SMS or email
  • Google, Treatwell, and Facebook review coverage
  • Compliant with UK consumer law and platform terms — no incentivisation
  • Review response guidance for both positive and negative reviews
  • Monthly review growth tracking with star rating progression
Start Growing Your Reviews →
How We Work

Getting Started is Simple

From your first call to live systems — no lengthy contracts, no complicated onboarding, no surprises.

01

Free Strategy Call

We review your current digital presence, identify your biggest growth gaps, and recommend the services with the highest impact for your specific situation. No obligation, 45 minutes.

02

Bespoke Proposal

You receive a clear written proposal: services selected, rationale, timeline, and investment. No hidden fees, no upsells on the call. If it is not right, we will tell you.

03

Swift Implementation

Missed call recovery live within 72 hours. SEO, review systems, and automation typically fully operational within two weeks. No lengthy handover process.

04

Monthly Reporting

Clear, jargon-free monthly reports showing what is working, what we are improving, and what growth looks like for the month ahead. You are always informed.

Client Results

These Services Work

★★★★★
"The missed call automation alone paid for itself in the first week. I was losing four or five bookings a week to voicemail. Now they get a text back instantly and most reply to book within minutes."
S
Sandra O.
Afro Hair Salon Owner, Birmingham
★★★★★
"My Google reviews went from 12 to 47 in two months. The difference in new client enquiries is night and day. I wish I had done this two years ago."
T
Tobenna A.
Loctician, Bristol
Questions

Services FAQ

Get Started

Book Your Free Services Consultation

Tell us about your business and we will recommend the exact combination of services that will have the biggest impact on your bookings. Free, no-obligation, 45 minutes. You leave with a clear plan regardless of next steps.

⏱️
45-minute consultation call
🆓
Completely free, no commitment
📋
Bespoke service recommendation for your situation

Book Your Strategy Call

We will be in touch within one business day to confirm your call.