Privacy Policy
Last updated: 1 January 2025
Marketing 4 Afro Hair ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services.
1. Information We Collect
We may collect the following types of personal information:
- Contact information: name, email address, phone number, and business name when you submit a form or enquiry.
- Usage data: information about how you use our website, including pages visited, time spent, and referring URLs (collected via Google Analytics 4 and Microsoft Clarity).
- Communication records: records of correspondence if you contact us by email.
2. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and book strategy calls
- Provide our marketing services to clients
- Send relevant communications about our services (with your consent)
- Improve our website and services based on usage data
- Comply with our legal obligations
3. Legal Basis for Processing (UK GDPR)
We process your personal data on the following legal bases:
- Consent: where you have given explicit consent (e.g., newsletter sign-up, form submissions).
- Legitimate interests: where we have a legitimate business interest in processing your data (e.g., analytics, service improvement).
- Contractual necessity: where processing is necessary to fulfil a contract with you.
4. Data Sharing
We do not sell, rent, or trade your personal data. We may share your data with trusted third-party service providers solely to operate our business, including:
- Formspree (form processing)
- Google Analytics (website analytics)
- Microsoft Clarity (session analytics)
- Email marketing platforms (with your consent)
All third-party providers are contractually bound to handle your data securely and in accordance with applicable data protection law.
5. Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, or as required by applicable law. Enquiry data is retained for 24 months. Analytics data is subject to each platform's own retention policies.
6. Your Rights
Under UK GDPR, you have the following rights:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure ("right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
- The right to withdraw consent at any time
To exercise any of these rights, please contact us at hello@marketing4afrohair.co.uk.
7. Cookies
Our website uses cookies and similar tracking technologies to analyse website traffic and improve user experience. You can control cookie settings through your browser settings. By continuing to use our site, you consent to the use of analytics cookies.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: hello@marketing4afrohair.co.uk
- Website: www.marketing4afrohair.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.